From Inconsistent to Unstoppable
John Nys, founder of Sun Group Energy Pty Ltd, faced a challenge many solar businesses know all too well.
Sun Group Energy Went from Inconsistent to Unstoppable
John Nys, founder of Sun Group Energy Pty Ltd, faced a challenge many solar businesses know all too well — inconsistent lead flow and unpredictable weeks. He needed a better way to scale sustainably.
By partnering with Lead Wise, John implemented a high-performance lead generation system built for consistency, quality, and growth. The results? More leads, more appointments, higher profits — and a motivated sales team ready to close.
Problem
Sun Group Energy faced several key issues in their acquisition process:
Inconsistent Weekly Volume: Lead flow varied wildly, making forecasting and team performance difficult.
Unqualified Leads: Generic leads led to wasted time, low conversion rates, and frustrated staff.
Scaling Challenges: Without a system in place, the business couldn’t scale efficiently without burning out the team.
Research
To understand Sun Group’s unique challenges and goals, Lead Wise conducted a strategic review:
Campaign & Team Audit: We reviewed Sun Group’s sales structure, target market, and service area to identify gaps in the acquisition funnel.
Sales Team Feedback: We spoke directly with the sales team to understand which lead types converted best and what disqualified prospects looked like.
Market Demand & Geo-Targeting: We analysed Sun Group’s preferred install areas and aligned lead delivery to their most profitable postcodes.
Solution
Lead Wise rolled out a scalable, pay-per-lead system tailored to Sun Group’s team and market:
Exclusive Leads Only: Every lead was fresh, SMS-verified, and geo-targeted — no shared data.
Booked Appointments: Leads were warmed and pre-qualified before being scheduled directly into the team’s calendar.
Qualification Filters: We implemented key screening questions to ensure only real buyers were passed through.
Volume Ready: The system was built to scale, with consistent weekly delivery the team could rely on.
Results
Consistent Lead Flow: No more slow weeks — leads were flowing in at predictable volumes.
Sales Team Motivation: With real buyers booking appointments, close rates soared and commission morale followed.
Year-on-Year Revenue Growth: With strong margins and steady acquisition, the company scaled profitably.
3+ Year Partnership: John remains a client and credits Lead Wise as a key partner in their ongoing success.
A Few Words from John
“Working with Lead Wise has been a game-changer for Sun Group Energy.
Over the past three years, they've consistently delivered high-quality, exclusive leads and booked appointments that have allowed us to scale far beyond what we thought possible.Our turnover has increased every year, our profit margins have improved, and our staff are more motivated than ever.
I couldn’t recommend them highly enough.”
— John Nys, Founder of Sun Group Energy Pty Ltd
